I snapped several shots of our work space but none of them were the greatest but I think this one is my favorite. Sorry it’s on the black granite and may be difficult to see. Essentially, I just wanted to show you what we worked on together today. After a morning of straightening up the office space and kitchen, we got down to work recreating our labels on our Macs. It’s not the most exciting part of our business but it’s got to be done. Almost everyone who’s in a business that offers a product has a logo and a label. And a business card. And signs. And on and on. 🙂 We could pay someone to do some of this for us but since we can do pretty well on the computer, we try and do most of our own design work for print materials and so on.
Originally, I created everything on a Dell PC but since we both switched back to Macs, we have to recreate all of our print work. Here’s something else you don’t necessarily think about until you need it or have to do it for your business – determining the efficiency of how things like label design and packaging from the printer. I don’t even know if there’s an “official” term for that sort of thing but what I mean is this – last year we moved from our hand-tied tags to individual peel and stick labels. That was such a GREAT improvement with our increased volume of sales. The problem is you still have to peel and stick. Doesn’t sound bad until you do a thousand or so bottles. This year, we decided we’re going to try the rolls of sticker labels that we can simply peel and stick to the bottle. Pretty sure it’ll be even more efficient than last year’s design. See? A minor point of it will be a major time saver for us in future. Sort of like going from a hand-cranked four-frame extractor to an automated 20-frame extractor. Nice. I love efficiency.